I started in physics — an MPhys in Physics with Theoretical Physics at Manchester, where I spent as much time writing computational simulations as I did working through the theory by hand. That led to research at Cranfield, sponsored by TDK, building nanoscale piezoelectric resonators: computational materials science on supercomputers, clean-room fabrication, finite element modelling, and enough time with scanning electron microscopes to last a lifetime. The research produced published papers in IEEE and filed patents, but what stuck most was the habit of thinking from first principles — understand what's underneath before you decide what to build on top.
From there I moved into the commercial world. A business analyst role at AOL Advertising became a career in search engine marketing, analytics, and eventually data science and engineering leadership. At Marin Software I spent over twelve years progressing from Analytics Manager to Global Director of Analytics to Director of Engineering (building and scaling a 14-person global analytics function) — a trajectory that tracked the industry's own shift from reporting to data science to machine learning to platform engineering. From there I spent some time honing my skills in causal measurement for a Group-M agency, before returning to Marin, where I designed ML-powered budget optimisation managing $78M+ in annual ad spend, and operated at petabyte scale computing intraday bids for 20M+ objects using Spark and Scala.
I've been in leadership roles since 2006 — twenty years of building teams, coaching people, making architecture decisions, and being accountable for the outcomes. I moved to San Francisco for several years to lead a term, before returning to London to continue my career. I've led teams across Tokyo, Singapore, Pune, Hamburg, London, Dublin, Chicago, New York, and San Francisco. Currently I'm Head of Engineering at Great Yellow, where I'm building the company's first digital platform from scratch: data infrastructure to make regenerative land use investible and scaleable, built on Cloudflare Workers, D1, and R2. The work sits at the intersection of environmental science and software engineering, which suits the way I think: across domains, not within them.







