Head of Engineering · Technical Advisor · Expert Wife Annoyer

Twenty-plus years of turning complex technical problems into things that work.

I'm Joe Southin — Head of Engineering at Great Yellow, where I'm building a data platform to make regenerative land use investible and scaleable. I also advise teams on architecture, data, and AI, and I write about the things I find interesting.

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I also build experiments, make tools, and paint watercolours.

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